Tuesday, January 19, 2010

What's not to P'love?

P'lovers - short for 'planet lovers' - is Stratford's environmental department store, thriving in its new location at the corner of Erie and Ontario Streets. Its mission is simple: to help people live more sensitively with the earth.

Environmental enthusiast or not, you're going to love what this store has to offer. So from past posts I'm learning I have a thing with smell, but I must say this place just smells plain good for you! Perhaps it's because P'lovers only cleans with non-toxic materials (not to mention low-energy equipment). Or maybe it's because so many of its products are natural, organic, and even fair-trade certified. Could it be the wonderful assortment of eco-friendly bath and body products? For all one knows it could be the symphony of all these things working together in sustainable harmony - I don't know - but I do know this: if you want to make yourself feel good, follow your nose into this store. It offers and oasis of goodness that invokes pride with each purchase.

Cultural anthropologist, Margaret Mead, once said, "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has." I love this quote. It's something we all need to remember when the world seems too big to change. I don't know why it took me so long to figure out that the sum of all our small individual changes, absolutely, unequivocally, without a doubt makes a difference to each of us as well as the collective whole. It's win-win. There are many things I'm unsure of in this world but this I know is universal law.

P'lovers Stratford owners, Susan and JD Graham, agree.

"We believe the actions of each and every one of us can positively affect the quality of the world in which we live," they said. "By modifying our lifestyles, using our purchasing power to reflect our values, and supporting activities which respect and protect the diversity of life, we can make a difference."

P'lovers Stratford is one of five Canadian and one U.S. retail chains. Since P'lovers is committed to finding regional products, there are too many wonderful local products to include in one post! So I will be launching a P'lovers series every Thursday over the next few weeks. Please return for a planet-loving gander.

Next Thursday: Tansy & Co. handmade jewellery from St. Catharines, Ontario.

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